ism!, style and ethic
ism! is not just a t-shirt brand, it's a manifesto
Our mission? To replace the mundane "all-cotton" from fast-fashion industry with ethical and eco-responsible alternative textiles
Our credo? A powerful message conveyed by a single English word, followed by the suffix "ism". A noun that becomes a doctrine, dogma, or ideology.
In the digital age, ism! becomes a printed medium. A t-shirt as a banner of your convictions, an affirmation of your identity
"I dress, therefore I am", but who are you really? ism! invites you to shout it loud and clear. Your ideas, your values are no longer hidden, they are worn proudly.
ism! in Arabic means "I call myself", “my name is”. It is your proclamation, your declaration of existence. "Is me", an affirmation of oneself in the face of the world
wear ism!, join our values
Our ultimate goal? To make ism! more than just a brand, but an inspiring movement, a real change
ism! is the perfect combination of style, awareness and commitment
Join us and wear your values with pride !
ism! : Be the change you want to see in the world !
Production
All our clothes are produced at the ITHAC factory in Riorges 42153, in the center of France
ism! places ethical, social, and environmental issues at the heart of all its processes, including production
That is why the collaboration with ITHAC quickly made perfect sense. ITHAC integrates social issues, particularly in terms of employing disabled people
This results in a 100% French production🇫🇷 that is high-quality and respectful of humans and their environment
First
pre-collection
ism!’s first pre-collection is produced by Léo de Roanne, ITHAC’s branch
The first ever 200 t-shirts from ism! will come from the 100% organic coton UGO collection
Those 200 t-shirts will be distributed as follows :
-3 sizes with basque name “Txiki“ = S; “Ertaina“ = M; “Handia“ = XL
-3 patterns “Capitalism.”, “Feminism.”; and the ism! logo
As with all its upcoming collections, the ism! t-shirts are unisex and have an oversized fit
The first pre-collection will be available this summer at local retailers in Biarritz and by private message request on Instagram @ismi.clothes (subject to stock availability)
NEXT UP...
For its first true collection, ism! will undergo a transformation and molt like a snake, from 100% organic coton by Léo de Roanne to t-shirts made of linen and silk through a partnership with Nona Source
The textiles, sourced from the LVMH group, will be assembled and produced at ITHAC in Riorges, and then sold in physical stores in Biarritz, Paris, and Imsouan, as well as on ism!'s website
The rest of the story is thus waiting to be experienced, written, and then told...
